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'Air Jordan' wasn't the first name picked for Michael Jordan's iconic line...

Michael Jordan's Nike Air Jordan brand is iconic.The line launched in 1984 under the name "Air Jordan," after an initial suggestion to name the NBA star's line "Michael Jordan," which was rejected by...

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From the Chicago 1s to the Bred 11s, these are the best-selling Air Jordan...

More than 17.2 million Michael Jordan items have been sold on eBay over the last 10 years.Air Jordan sneakers are some of the most valuable shoes in the resale market and some of the most popular...

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As Air Jordan sneakers skyrocket in value, these are the pairs that are most...

The release of the ESPN's Michael Jordan documentary "The Last Dance" has made the prices of valuable Air Jordan sneakers skyrocket. Since the launch of the series in April, luxury consignment platform...

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A pair of Air Jordan 1s just sold for over half a million dollars at auction...

A rare pair of Michael Jordan's 1985 game-worn autographed Air Jordans just sold for $560,000 at a Sotheby's auction.The purchase broke the world record for the highest price for any pair of sneakers...

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Resale experts reveal the best pairs of Air Jordan sneakers to sell right now...

Air Jordan sneakers can be a great investment right now. ESPN's Michael Jordan documentary "The Last Dance," which wrapped on Sunday, helped raise prices of certain Air Jordan sneakers on the resale...

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The historically male-focused sneaker industry is being challenged by...

Some women are challenging the sneaker industry, which has been known to often exclude female creatives and fans.Aleali May was the first woman to design unisex sneaker for the Jordan brand, and the...

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The CEOs of GOAT, Stadium Goods, and BUMP outlined the best ways for sneaker...

The sneaker resale industry is thriving in spite of the global pandemic. The CEOs of resale marketplaces GOAT, Stadium Goods, and BUMP have all seen an increase in users joining their sites since the...

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The highly anticipated Dior x Air Jordan collaboration has finally launched

The collaboration between Dior and Nike's Air Jordan brand has finally launched.The limited edition's launch was postponed for nearly two months because of the coronavirus pandemic. The low-top version...

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A 17-year-old entrepreneur made nearly $500,000 in sales by reselling...

Danny Hasbani makes thousands of dollars in sales a month reselling sneakers. The 17-year-old said he generally sells over 1,000 pairs of sneakers a week through resale apps, consignment shops like...

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This Nike shoe just became the fastest-selling sneaker in StockX history....

StockX just surpassed 10 million lifetime sales, the company announced in a report on Monday.The leading resale platform had its two biggest months during May and June in terms of buyers.More than...

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POWER LIST: Here are the 17 most outstanding women transforming the sneaker...

The sneaker industry has long maintained a boy's club, status, often excluding female creatives and fans from its ranks.But now more than ever before, women are finding a place across the industry as...

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A women's-exclusive Air Jordan sneaker is breaking resale records on StockX —...

The Off-White Jordan 4 "Sail" recently became the most hyped women's release in the history of StockX, an online resale marketplace. The sneakers, which originally went for $200 at resale, broke StockX...

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A 20-year-old who brought in half a million dollars in sneaker sales this...

Gautam Malik has brought in half a million dollars in sneaker sales in 2020 so far, according to documentation confirming his sales total from his accountant.The 20-year-old college student runs his...

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Why a former Air Jordan design director left his job to lead the charge for...

Summary List PlacementD'Wayne Edwards is one of a handful of Black designers who built a successful career in the sneaker industry.He worked as Nike's footwear design director between 2001 and 2011,...

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SNEAKER SELLING SIDE HUSTLE: Your guide to making thousands reselling hyped...

Summary List PlacementWith the sneaker resale market continuing to thrive, Business Insider is covering all aspects of how to properly scale a business in the booming industry. From which sneakers to...

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Take a look at Nike's new self-lacing Air Jordan 11, on sale in December

Summary List PlacementYour Air Jordans could soon lace themselves.Twenty-five years after the first sketches of Nike's Air Jordan 11 were made, the brand is updating the iconic sneaker with its "Adapt"...

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In the 'year of Jordan,' GOAT CEO says demand for the retro sneakers has...

Summary List PlacementThe $2 billion sneaker resale market has proven to be somewhat pandemic-proof, continuing to thrive amid store shutdowns and widespread unemployment.For GOAT, a leading sneaker...

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The sneaker resale market exploded in 2020. These were the most expensive...

Summary List Placement2020 was a fantastic year for sneakers, pandemic notwithstanding. While lockdowns and store closures initially hurt production, the industry quickly bounced back, thanks to a...

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The maker of Lil Nas X's 'Satan Shoes' has settled a trademark dispute...

Summary List PlacementNike has settled with the maker of Lil Nas X's controversial "Satan Shoe" for an undisclosed amount.Nike filed a trademark infringement suit on March 29 after art startup MSCHF...

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